VISION Group was an engineering and industrial automation company for which I worked as Marketing Manager between 2008 and 2011.
I developed and managed the group’s visual communication, including corporate identity, website, institutional presentations, printed materials, advertisements and audiovisual content.
The identity system was designed to communicate technology, engineering and integration while remaining consistent across digital and printed applications.
This project represents an early example of my multidisciplinary approach, combining communication strategy, graphic design, web development, and multimedia production within a single corporate environment.
Logo Design
The concept behind the logo is built on the idea of vision as the ability to perceive systems from multiple perspectives. Straight, parallel lines and proportional relationships give the symbol a controlled three-dimensional quality — suggesting different points of view, interior and exterior, top and bottom, without relying on literal representation. The result stays visually simple while echoing the same engineering logic behind Vision Group’s work.
Color and typography stayed deliberately restrained: two tones of blue, and a symbol and wordmark built as one unified structure rather than separate elements, for legibility and easy use across formats and scales.
Client: VISION Engineering & Consulting
Role: Marketing Management, Visual Identity, Graphic Design, Web Design, Multimedia Production
Tools: Adobe Illustrator, Photoshop, InDesign, After Effects, Premiere Pro
Years: 2008–2011
